Wakoopa, upon registering, provides a small tracker that, once installed on your computer, monitors both your foreground applications, and those in the background. It also tracks most major services, including Twitter, FriendFeed, Google Reader and Facebook, to find out how much time you're spending online.
Beyond tracking your own activity, making you guilty for each minute you might spend at the office on a social network instead of buried in Microsoft Office apps, you can review software you use, see other reviews from fellow Wakoopers, and monitor activity from around the service - including seeing the most popular applications from across the network, and seeing live activity, which streams vertically, much like Twitter's feed.
Wakoopa formally launched in early 2007, and has started to gain traction in recent months. In October, they were added as a supported service in FriendFeed, and according to Compete.com, they grew 12 percent month over month, seeing yearly growth of nearly 300%. (Usual caveat: Compete.com stats are questionable)
Given I already stream much of the social activity I do around the Web, and try and be as transparent as possible, I see little downside to keeping the Wakoopa Tracker on, showing you how often I use Adobe Photoshop or Apple Mail, when I boot up iTunes, or if I'm updating Facebook. Do I expect to meet new friends and peers through Wakoopa just because we share an affinity for word processing programs? Probably not. But if Wakoopa over time starts to tell me that I'm doing way too much socializing, and not enough business, that just might impact my future behavior.
If you get into the service, you can even highlight your own software and Web activity on your blog with embedded widgets, or see what other folks are using around the Web. The image at the top left of this post showing my top ten software apps is updated live based on my own activity, so you can see the service in action. You can find me tracking my activity at http://wakoopa.com/louisgray.