Sunday, August 23rd came and went without a peep from Google's Blogger Team, despite the service celebrating its tenth anniversary from its initial founding at Pyra Labs. Cynically, you might construe this silence as Google's not making the product a top priority, or maybe, you could even think that Blogger is ceding the visibility game to other challengers, such as WordPress. But that's far from the case. While WordPress might have a higher level of geek cred, Blogger has many more users, and the company has prepared a slew of updates that should roll out in the next few weeks - which will be welcomed. Don't expect a mass revamp on the level of a "2.0" moniker, but instead, many smaller iterations, either catching up to the competition, or taking advantage of the service's large installed base.
Interestingly, Blogger mentioned their upcoming 10-year mark back on June 18th, and again, this last week, on August 17th, when they said: "we wanted to give you some presents to commemorate this milestone and thank you for letting us be part of your story. Over the next several weeks we will be releasing a number of new features..."
In a given day, I get the opportunity to publish to WordPress, TypePad and Blogger, assuming I update blogs here, at work, or make an addition to my mom's site - still going strong since 2004. Each has its unique differences and challenges. I know that by sticking with Blogger, I've gained some benefits with ease of publishing, and some downsides as advanced widgets make their way to other platforms first. But if I thought the platform were standing still, I'd have jumped, and I know it's not. I'm looking forward to the new releases, as they happen, and congratulate the team on their hitting the big 1-0. Expect more news soon.
See also: Google's Blogger Challenge: Win the Marathon and Don't Bonk.