The idea behind Cinch is to provide short-form audio updates much like Twitter is for text, and 12seconds.tv is for video. Twitter's ease of use has come largely due to its short-form definition, keeping us all in 140 character soundbites, and CinchCast makes it just as easy to provide short updates, in audio form.
The Cinch Interface on the iPhone - Record and Publish
A free iPhone application, Cinch provides you with the option to record using the iPhone's built in microphone - good for solo updates, or one to one quick interviews - perfect for "people on the street" situations or for events. Once recorded, you can hit play to preview the Cinchcast, or hit Publish to send it off to destinations you have selected, including Twitter or Facebook. You can also add a photo to help tell the story, and can provide, yes, a 140 character update explaining what the Cinchcast is all about.
Should you want to, you can also search the service to find other CinchCasts or click Radio to see BlogTalkRadio's on-air schedule.
Cinch Shows My Published Updates and Those from Others on the Service
I never got into 12seconds.tv given its brevity and my lack of need for quick video shorts. But I can already see getting into regular updates on Cinch to augment my other blogging and social networking activity. As you can see on my Cinch page, I used the product to have a quick interview with Ethan Gahng of Lazyfeed last week, and earlier today, made some comments on the new report that once again, people are blaming social media for employees' lost productivity.
Now, whenever I want to speak directly to people on all the social networks, and have a follow-on discussion in the comments on Cinch, all I need to do is take out my iPhone and speak into the microphone. I will be looking forward to posting many more. You can find Cinch at http://www.cinchcast.com/.
See Also: Webtop Mania: Cinch: better than Twitter, better than Evernote.