The service is the offspring of Kicktag, formerly known as Kicklight Labs, and the company's CEO, Michael Downing, was president at Kicktag, who raised $2 million at the end of 2010. Kicktag emerged from Bay Area think tank and research gold mine, SRI International. A few pivots later, we have Tout, and early users are tapping into the service to share brief moments from their life, be it reports from the Founders' Den in San Francisco, rocking out with friends, or casual home scenes involving pets.
You can get video on Tout in two ways. The most direct way is to download the Tout app, available on iOS now, with Android promised very soon, and record a short video, then post it to your stream, with appropriate hashtags. A second way, also interesting, is to find a YouTube video and select an excerpt of up to 15 seconds long to post to the site. In the latter case, the video is not actually transferred to Tout's servers, but remains on YouTube, starting and ending where you had specified.
My Tout Channel, Featuring My Kids
The social Web is no doubt gun shy over short video services with the demise of 12seconds and Seesmic's forced move out of the world of video before they became a social media update client. But with iPhones, iPod Touches and Android phones all having fast access to video recording these days, and social networking being even more pervasive, it's possible that Tout has a good chance to meet the intersection of these trends. Tout of course also makes a big deal of the ease of updating your Facebook and Twitter accounts with new Tout moments, as noted in their first pieces of coverage on The Huffington Post and StreamingMedia.com.
Unsurprisingly, my first Tout moments feature my kids, who are much cuter than I am, even in short clips. (See: Braden laughs and thinks I am hilarious. for one example) You can get started on Tout to add your own moments at http://www.tout.com.